Netflix ends password sharing Netflix has announced that it will be cracking down on password sharing in India, which it considers to be a “big market” for the streaming service. The move comes as part of Netflix’s efforts to increase its revenue and subscriber base in the country.
Currently, Netflix allows users to share their account passwords with friends and family members, but this practice will soon be limited. The company plans to test a new feature that will require users to verify their identity through a text message or email sent to the account holder’s registered phone number or email address.
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This move is aimed at preventing unauthorized access to Netflix accounts and ensuring that only paying subscribers can access the service. It is estimated that password sharing costs the streaming industry billions of dollars in lost revenue each year.
Netflix ends password sharing India is a key market for Netflix, with a large population and a growing middle class that is increasingly adopting streaming services. The company has been investing heavily in producing original content for the Indian market and has seen significant growth in its subscriber base in the country.
By cracking down on password sharing, Netflix hopes to convert more users into paying subscribers and increase its revenue in India. However, it remains to be seen how this move will be received by Indian consumers, who have been accustomed to sharing passwords with their friends and family members.
